Kooky Young
Kooky Young was conceptualized as a bold and unconventional brand rooted in youth culture, humor, and raw self-expression. The goal was to create a visual identity that doesn’t follow trends but sets them — a space where loud colors, eccentric ideas, and cultural relevance collide. From the logo to the tone of voice, every element was designed to feel playful yet purpose-driven.
The project focused on developing a brand that feels alive — quirky but sharp, fun but intentional. Through vibrant design, confident type, and a rebellious aesthetic, Kooky Young breaks the traditional mold of “safe” branding and leans fully into personality.
This isn’t just a brand — it’s an attitude. One that invites the world to stop blending in, and start standing out.
Client
Kooky Young
Service Provided
Branding
Vision
To create a bold and playful identity for Kooky Young, a modern fashion brand that celebrates quirkiness, color, and carefree self-expression. The goal was to reflect the brand’s young, spirited vibe through typography, visuals, and tone — something that instantly screams “fun, loud, and confident.”
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Creative Challenge:
Finding the right balance between funky and fashionable. The challenge was to ensure the brand didn’t feel too juvenile, yet kept its youthful rebelliousness intact. Typography needed to pop without being tacky. The palette had to be loud but lovable. And the overall tone? Equal parts foolish, fresh, and fearless.
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Impact:
The final identity features an eye-catching bubblegum palette, playful type hierarchy, and confident product highlight visuals. The brand voice was also crafted to be cheeky but stylish — like your cool, unapologetic best friend. From logo to social tiles to founder highlights, Kooky Young now has a personality that’s unmissable and memorable.
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