Shiropiku-foundation Campagin
The Shiro Piku Foundation campaign was created for an animal welfare organization committed to feeding, healing, and nurturing stray and abandoned animals. The goal of the design was to develop a strong emotional connection with the audience while presenting essential information in a structured, compelling, and visually appealing way. The design emphasizes compassion and community support through the imagery of cows and dogs in need, paired with clear calls to action such as "Donate Now" and "How Can You Help.
Client
Mradul Mehera
Service Provided
Graphic Desigining
Visual Strategy and Layout
A monochrome aesthetic was chosen for the primary visuals to convey seriousness and urgency, while selective use of soft colors on call-to-action elements ensured visibility and clarity. The use of real animal photography brings authenticity, while the layout is clean, direct, and organized to guide the viewer’s eye through the message effectively. Hierarchical text placement ensures that essential information like donation plans and QR codes are immediately noticeable, encouraging user engagement.
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